Before reading these articles, I had not given too much thought as to how important color is. Color affects our mood, our buying habits, and our appetite. Retailers use color for advertisements, retail packaging, and interior decorating. Of all the colors, blue is considered an appetite suppressant. Weight loss plans suggest putting your food on a blue plate -- or even better -- put a blue light in your refrigerator!!! Maybe I need to try these ideas!! When you think about it, how many food items are blue? Not many when I started thinking about it. One article even went so far as saying blue M&Ms (which were just added a few years ago) are the last ones left in the bag.
Important issues regarding color and E-commerce:
When a web site is created for a business selling a product, colors must be as accurate as the existing technology will allow. Colors must function as the primary focus in the store's design -- the web page layout. Colors must create a sense of visual harmony and enhance the customer's interest in the shopping experience.
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